Hollywood’s top music label Universal Music Group (UMG) and TikTok agreed to a new licensing agreement following a months-long dispute that eliminated the songs of top artists, including Taylor Swift, Drake, Justin Bieber, and Adele, among others, from the platform.
Early Thursday, Universal said it struck a joint agreement with the social media company. In a press release, the label described the deal as a “new era of strategic collaboration … built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential.”
TikTok CEO Shou Chew said in the release that the company is “committed to working together to drive value, discovery and promotion for all of UMG’s amazing artists and songwriters, and deepen their ability to grow, connect and engage with the TikTok community.”
The two entities said they’re “working expeditiously” to return the music of artists and songwriters represented by UMG “in due course.” Various artists had broken the ban early, such as Taylor Swift, whose music returned to TikTok ahead of the debut of her new album, “The Tortured Poets Department.”
UMG had been pressing the social media giant on three critical issues — appropriate compensation for artists and songwriters, protections from artificial intelligence, and online safety for TikTok users.
As part of the new agreement, both companies said they will work together to enhance new monetization opportunities through TikTok’s growing e-commerce platform, in addition to working on campaigns to support UMG’s artists across genres and territories across the globe.
The companies also addressed artificial intelligence, which has quickly turned into a complicated headache for the music industry.
On the one hand, artists and companies like Universal are trying to figure out how to utilize the technology known as generative AI to produce content. On the other, companies must navigate how to protect the work and earnings of artists with whom they have relationships.
Artists from Universal Music Group, which include Taylor Swift, Drake, Adele, Bad Bunny, and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month-long dispute. (AP Photo/Natacha Pisarenko, File)
As part of the agreement, the companies said they would ensure that “AI development across the music industry will protect human artistry and the economics that flow to those artists and songwriters.”
TikTok said it will also remove unauthorized AI-generated music from the platform, as well as employing tools to improve artist and songwriter attribution.
TikTok is currently at the center of a bipartisan political battle after President Biden signed new legislation that will ban the app in the US unless ByteDance divests its ownership stake.
TikTok said it will file a lawsuit to block the new legislation, but if that fails, a ban could come as early as January 2025.
News
Harrison Butker Signs $10 Million Deal with ABC for a New Show, “It’s Going to Replace The View” – Satire
Breaking: Harrison Butker Signs $10 Million Deal with ABC for a New Show, “It’s Going to Replace The View” A famous football kicker got everyone scratching their heads. Well, yes, the ABC Network has given Kansas City Chiefs kicker Harrison…
Oprah protected ‘Childless Cat Ladies’ as the Camera Pans to the Audience
Oprah protected ‘Childless Cat Ladies’ as the Camera Pans to the Audience A womaп at the DNC was iп the wroпg place at the wroпg time wheп Oprah Wiпfrey meпtioпed ‘childless cat ladies’ dυriпg her speech Wedпesday пight. Wiпfrey was eпdorsiпg Vice Presideпt Kamala Harris wheп…
Elon Musk criticizes “The View,” calling it the worst TV show in America.
Elon Musk criticizes “The View,” calling it the worst TV show in America Elon Musk, the billionaire entrepreneur and CEO of Tesla and SpaceX, has sparked controversy once again with his outspoken opinions. This time, Musk took to social media…
Whoopi Goldberg: “I Support Megan Rapinoe, She Made No Wrong Choices”
Whoopi Goldberg: “I Support Megan Rapinoe, She Made No Wrong Choices” Whoopi Goldberg has voiced her support for soccer star Megan Rapinoe amid recent controversies, declaring that Rapinoe “made no wrong choices.” Speaking on a recent episode of “The View,”…
Kids’ futures matter more—thank you, Reba! More BeloW
Reba McEпtire’s Bold Statemeпt: “I’d Rather See All Childreп Get Free School Lυпch Thaп Pay Off Growп Folks’ College Degrees!” The Heart of the Matter: McEпtire’s Statemeпt In a striking departure from typical celebrity commentary, country music legendReba McEntire has…
Jason Aldean Refuses To Let Taylor Swift On Stage“Her Music Is Bubblegum, Not Real Country Artist”
Jason Aldean Rejects $500 Million Music Collaboration With Taylor Swift, “Her Music Is Woke, No Thanks”- Iп the realm of mᴜsic collaboratioпs, big пames ofteп come together to create somethiпg magical. Bᴜt wheп it comes to aligпiпg with artists whose…
End of content
No more pages to load