It’s a beautiful day to be a Swiftie. On April 19, Taylor Swift dropped her 11th studio album, THE TORTURED POETS DEPARTMENT. And with it release, history has officially been made as it continues to break streaming records and reach new heights that haven’t been seen before.
On April 19, THE TORTURED POETS DEPARTMENT was the first album in Spotify history to have over 300 million streams in a single day. Less than 12 hours after release, it became the most-streamed album in a single day in 2024, but the records continued to fall throughout the day as the album became the first to cross the 200 million and 300 million stream mark.
Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history.
Fans had been eagerly awaiting the album’s release since the star announced it at the Grammys in February. As the anticipation grew to a roar this week, Spotify was here to help turn up the volume. We brought the album to life with a library-themed art installation at The Grove in Los Angeles.
For three days, the iconic shopping mall featured an open-air poetry library highly curated to represent the direction of the new record. Each day of the activation, we revealed lyrics from the album, creating an ever-evolving adventure for everyone on the ground. Fans took to social media to share their excitement and dissect other potential clues they could find.
For those who couldn’t be there in person, Spotify’s socials documented all the best moments, and the album’s countdown page was a source of truth throughout the week. Featuring lyrics and videos from Taylor herself, we updated the page daily with visual treats until the album launched.
Paging all Tortured Poets:
Join us at The Grove in L.A. starting tomorrow to celebrate Taylor Swift’s newest era, arriving 4/19. 🤍 pic.twitter.com/46MJb3O3bk— Spotify (@Spotify) April 15, 2024
From rerecordings to new music, Taylor has a history of breaking Spotify records with each release. On October 21, 2022, not only did her 10th studio album, Midnights , become Spotify’s most-streamed album in a single day at the time, but she also broke the then record for the most-streamed artist in a single day. She went on to become our most-streamed artist of 2023 , racking up more than 26.1 billion global streams.
