ADIDAS AND REAL MADRID REVEAL WHITE HOME KIT ROOTED IN TRADITION FOR 2024/25 SEASON
Today, adidas unveils the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing, representing the cleanest home kit design to grace the Santiago Bernabéu Stadium in recent memory.
A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridista and worn by some of the greatest players to ever step onto a football pitch. Now, welcoming a new age of exciting talent, the 2024/25 design is stripped back to the roots of the club, with a minimalistic look that speaks to the long-lasting legacy and love all those associated with the club, have for the colour white.
The crafting of the jersey further binds the new kit to the club’s DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design. adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.
Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsor and the famous three stripes, which run down the shoulders of the shirt.
Sam Handy, SVP of Product and Design at adidas said: “Over the past 26 years, we’ve been honoured to reimagine the classic white strip of Real Madrid and create iconic looks that will forever be attached to the success of the club. Regardless of what that final design is for each season, we always stay true to the core DNA of Real Madrid. So, for this season’s home kit, we’ve gone back through the archive and reintroduced it to a new generation of fans and players, creating one of the cleanest looks in recent memory.
Real Madrid CF midfielder, Jude Bellingham said: “When I arrived at the club, I couldn’t wait to wear the famous white kit When you put on the shirt you feel the history of Real Madrid and I’m excited to create more incredible moments for the fans in this new shirt next season.”
Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.
The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
The on-field version of the kit is available to purchase for €150, while the fan version is €100 – with both available to purchase from today via Real Madrid football club stores, selected retail stores, and online at adidas.com/football.
NOTES TO EDITORS:
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World Cup™, the UEFA European Football Championship™, the UEFA Champions League™ & the UEFA Women’s Champions League™. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.
